Blending the rigor of traditional market research with the what’s-possible mindset of software and technology
Our full-service market research team understands creating, positioning or reinvigorating products and brands is a high-stakes investment for any industry from manufacturing to consumer-packaged goods to automotive.
To meet these challenges head-on, we invested in a market research department – its own entity within Stable Kernel. With market research as your foundation, your team identifies target audiences, prioritizes new product opportunities and uncovers customer sentiments – all before investments are made.
Our department is led by Mary Elzey, an expert with more than 20 years in the market research industry. She’s had an impact of some of the largest brands in the world through her leadership of qualitative and quantitative market research initiatives.
In 2019 alone, our team made a massive impact with our market research clients.
Qualitative & Quantitative Respondents
She has become a valued partner for me in all my critical decisions.
After 15 years of working with Mary, I have a very deep respect for her ability to lead, ask probing questions, gain investment from all in the room and to guide the process to result in the desired outcome.
Why Market Research Lives Within a Tech Firm
Stable Kernel is an award-winning custom software and technology firm in Atlanta, GA. At our core, we build the latest and greatest mobile, web, and cloud software with a special focus on IoT and big data. At Stable Kernel, innovation, data and strategy is united under the same roof.
We believe the marriage of traditional market research and software is a powerful thing, and starting with market research will yield to a more successful product. Though not all market research projects at Stable Kernel involve a software component – know your research exists in an environment filled with brilliant technologists, giving a unique perspective you can’t find at traditional market research firms. We use technology in every part of our business, making a monumental impact on our client’s future.
We help our clients in two areas:
Brands looking to incorporate traditional market research methodologies to create, refine or reinvigorate a product or service.
Enterprises wanting to leverage market research for feature-drive custom software – combining the power of small data + big data.
Market Research Methodologies
Market research is the tried and true way to ultimately understand if a product, service or brand will be successful in the marketplace. We conduct both qualitative and quantitative custom research for our clients depending on the business problem being solved.
We create compelling reports that generate powerful insights, unexpected strategies and a holistic understanding of our clients’ business landscape – all in a visually-stunning presentation deck ready for your C-suite.
Center your focus on your customers and learn first hand how real people react to your product and services ideas.
Conjoint & MaxDiff Studies
Prioritize which product features or benefits are most valuable to your customers through advanced statistical tools.
Observe customers in their natural environments to see the real-world pain points your product will solve.
Pinpoint and define which groups of customers are priorities for new products or marketing initiatives.
Use social media style interactions to quickly and cost-effectively uncover motivations, behaviors and emotions that reveal insights about your brand, product or service.
Measure your products’ potential for success based on metrics such as purchase intent, uniqueness, appeal, relevance, and need.
A Decades-Long Partnership with LP Building Solutions
The leading global manufacturer of building solutions is constantly innovating to get ahead of builder and homeowner trends. Since pioneering its first engineered wood product more than 40 years ago, this leading global manufacturer continues to create top-selling products despite an ever-evolving industry. And the one thing LP’s been able to count on is Mary and her market research team to bring these products successfully into the world.
Over the last 14+ years, Mary has worked with numerous business units on market research projects including new product concept work, new product testing, product positioning, brand messaging, sales support and ad / concept testing. Through this partnership, LP and Stable Kernel will continue to innovate for years to come.
I would love to return the favor of letting you know how awesome she is.
She is a heck of moderator and at times I thought we had the same brain but with a glass wall in between. We wouldn’t have achieved the feedback or gained the data we did without her in the room. She and Stable Kernel will always be my first call for projects like this one.
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