Monday night, Joe and I attended Dr. Benn Konsynski’s Appcology: New Commerce Infrastructure class at the Emory University Goizueta Business…
I recently responded to a media query about what brands should be thinking about when developing a Mobile App Roadmap. You can read the post from Cup of Joe Blog…
Last month in our “Mobile Apps: An Overview” post, I mentioned we’d take a look at the differences in native…
Continuing from our previous post “User Engagement: How to Get Users to Love Your App,” let’s take a closer look at designing for the user experience. (more…)
Before you spend the money to build out your app idea, you've got to consider how you will achieve user engagement. After all, without users, what's the point? (more…)
“Mobile first” has become the marcomm rallying cry as more and more people consume information via smartphone than any other device. As a result, a glut of mobile apps are…
It’s not a new argument. Windows vs Mac, Microsoft vs Apple. And now for the battle of the smartphones. (more…)
The origins of the two most popular smartphone operating systems: iOS vs. Android. Let's explore the differences between iOS vs. the Android operating system. (more…)
We all have a smartphone or at least 65 percent of Americans do according to Neilsen’s 2013 U.S. Digital Consumer Report. (more…)
On September 23 and 24, hundreds of leading global mobile marketing thought leaders gathered for the second annual MobilityLive! conference…